Georgia Casciato brings expertise to help health organizations deliver strategic advantage and optimize growth.

Personal background includes direct work with : health systems; independent hospitals; specialty health networks; large physician organizations ( IPAs/ PHOs); retail healthcare networks; employers, health technology, professional associations and wellness companies.

 Expertise

• Re-engineering healthcare marketing/sales/ business development functions
• B2B Business Development (Physicians, Employers, Corporations, Providers)
• Consumer & Self Pay Business Development
• Physician/ EMR Integration
• Provider/ Physician/ Patient Referral Development
• Corporate Wellness/Occupational Health
• Association Leadership/Development

Core Competences

    Strategic Planning

• Executive Retreats
• Leadership Development
• Market Research
• Customer/Competitor Profiling
• Strategic Plan/ Marketing Plan/Sales Plan 

    Marketing

• Effectiveness Audits & Marketing Plans
• Strategic Partner Relationship Development
• Advertising & Branding
• Call Center & Customer Care Development
• E-commerce/Website
• Grassroots & Community Marketing
• Cost effective IVR & technology Integration

    Public/Media Relations

• Special Promotions & Event Planning 
• Media Placement
• Community Sponsorships & Customer Advisory Boards
• Executive Speech Writing / Coaching
  

    Sales / Referral Development

• Effectiveness Audits & Sales Plans
• Professional Referral Development 
• Consumer Referral Development 
• Sales Staff Recruitment & Training
• Key Account Management / Executive-level sales

    Team Development

• Assessments / Goal Setting / Tracking & Monitoring
• Team Development & Performance Standards