Georgia Casciato brings expertise to help health organizations deliver strategic advantage and optimize growth.
Personal background includes direct work with : health systems; independent hospitals; specialty health networks; large physician organizations ( IPAs/ PHOs); retail healthcare networks; employers, health technology, professional associations and wellness companies.
Expertise
- Re-engineering healthcare marketing/sales/ business development functions
- B2B Business Development (Physicians, Employers, Corporations, Providers)
- Consumer & Self Pay Business Development
- Physician/ EMR Integration
- Provider/ Physician/ Patient Referral Development
- Corporate Wellness/Occupational Health
- Association Leadership/Development
Core Competences
Strategic Planning
- Executive Retreats
- Leadership Development
- Market Research
- Customer/Competitor Profiling
- Strategic Plan/ Marketing Plan/Sales Plan
Marketing
- Effectiveness Audits & Marketing Plans
- Strategic Partner Relationship Development
- Advertising & Branding
- Call Center & Customer Care Development
- E-commerce/Website
- Grassroots & Community Marketing
- Cost effective IVR & technology Integration
Public/Media Relations
- Special Promotions & Event Planning
- Media Placement
- Community Sponsorships & Customer Advisory Boards
-
Executive Speech Writing / Coaching
Sales / Referral Development
- Effectiveness Audits & Sales Plans
- Professional Referral Development
- Consumer Referral Development
- Sales Staff Recruitment & Training
- Key Account Management / Executive-level sales
Team Development
- Assessments / Goal Setting / Tracking & Monitoring
- Team Development & Performance Standards