Georgia Casciato, FACHE
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EXECUTIVE SUMMARY:
HEALTHCARE LEADER, MARKETING EXECUTIVE & ENTREPRENEUR
30 years of strategy, marketing and sales results, delivering growth & business development success for health systems, physician organizations (IPAs/PHOs,) primary & specialty networks, wellness & occupational health providers, health associations, consulting firms, for profit health companies, technology firms and retail health companies.
Competencies in strategic planning, marketing, sales and business development, market penetration strategies, strategic partnerships, executive sales, community outreach, patient acquisition, physician referral, product launch, merger & acquisition support, market research, public relations, advertising, event marketing, e-commerce, sales training & staff development.
Extensive experience leading client teams as contracted executive for marketing, communications, sales, business development, special projects and product launches.
PROFESSIONAL EXPERIENCE:
- Syntegrity Managing Director-Healthcare
- Patina Solutions Managing Director-Healthcare
- Georgia Casciato Healthcare Consulting, Inc., Founder/President
- Columbia/HCA Health System, Division VP Planning & Market Development
- William M. Mercer Inc., Senior Consultant, Healthcare Practice
- National Health & Business Strategies, Vice President Marketing & Sales
- Alexander & Alexander Consulting Group, Senior Consultant
- Adventist Health System: Hinsdale Hospital, Director of Corporate Sales
- Decatur Memorial Hospital, Corporate Health Sales
- Lee Enterprises: Decatur Herald & Review: Account Sales/ 500 Accounts
KEY CAREER ACCOMPLISHMENTS:
- Recipient of Air Force Brigadier General’s Coin for Leadership
- Medicine In The Military Program: “Running An ICU at 30,000 Feet”
- Speaker with 30 published articles: healthcare strategy business development practices
- Modern Healthcare white paper author: “The Path to Interoperability”
- Best Doctors white paper author ”Population Health Management”
- Facilitated market launch of CAP2 (collaboration of Metropolitan Chicago Healthcare Council & University HealthSystem Consortium)
- Midwest market entry for new retail wellness program (sold to Walgreens)
- Orchestrated market entry for project management consultancy in healthcare. Client awarded health Insurance exchange implementation, system merger integration plan and an accountable care entity (ACE.)
- Re-launched Medicare Advantage product resulting in 400% member growth and significant new physician participation
- Contracted sales/ marketing leadership for medical services organization representing 10 Chicago-area IPAs/PHOs
- Division Vice President Planning & Market Development for $21 Billion Health System: ($1.4 billion, hospitals, surgery centers, physician practices & home care.)
- Directed 25 staff members & $8 million budget
- Overall responsibility for health system strategic planning, marketing, product line development, sales, public relations, business development and communication
- Built centralized business development function that improved financial efficiencies, outcomes and resource management (27% staff reduction)
- Established system for maximizing marketing expenditures yielding 5/1 return
- Built database-marketing systems (call center, grassroots marketing & website)
- Implemented market research function with first year savings of $550,000
- Negotiated exclusive contract with the Chicago Bulls to designate system as the “Official Health Care Company" to leverage brand
- Initiated Medical Services Organization business development function for physicians
- Developed & implemented integrated marketing/sales outreach strategy for national oncology network
- Contracted VP Sales/Business Development for multi-site retail health network
- Developed communications campaign for #1 US News & World Report System.
- Assessed & implemented system physician referral development program
- Developed retail health strategy yielding 155% increase in physician consults
- Secured numerous high profile media hits: Chicago Tribune Front Page; Channel 2, NBC, Channel 7, WGN, Arts & Entertainment & other key media
- Conceptualized & engineered acquisition of health consultancy by William M. Mercer, Inc., resulting in $5 Million of revenue
- Member of team that assisted 2 HMOs in being awarded Medicaid contracts
- Developed Medicaid marketing and health education plans & communication
- Originated sales audit tool to establish baseline, calculate ROI & improve sales
- Developed innovative sales & hiring methods profiled in national publications.
- Established relationships with 100 new prospective clients for consulting firm
- Sold/developed worker’s compensation medical network for 60 municipalities
- Built employer relationships/packaged/sold hospital services as group health entry
- Sold/increased volume of health promotion services from $350k to $1.8 million.
- Sold multi-million dollar wellness program for Sears Merchandise Group
- Sold/assisted in the implementation of 200 worksite wellness programs
- 1st hospital Staywell distributor to sell $100K contract
- Sold/managed 500 advertising accounts/20% annual revenue growth for 4 years
- Networking expert & professional development mentor (book in development)
EDUCATION:
- Bachelor of Science; Communications/PR/ Journalism- SIU- Carbondale
- Significant Coursework Completed Towards MBA, Keller Graduate School
INDUSTRY LEADERSHIP & AFFILIATIONS:
- Heluna Health Board Member, (Los Angeles)
- CHEF Board Member (Twice President) (Chicago Health Executives Forum)
- CHEF President (2009 & 2016), Largest Chapter of American College of Health Executives
- ACHE/CHEF Awards Chairman
- ACHE Consultants Advisory Council
- Editorial Board: ACHE Frontiers of Health Services Management
- Illinois Chamber of Commerce, Executive Health Advisory Committee
- Healthcare Business Women’s Advisory Board Member
CERTIFICATIONS:
- ACHE Fellow, Board Certification in Healthcare Management
- Social Media Certification
- Electronic Business Certificate: Loyola University, Chicago, Illinois
- Fast Track Entrepreneur Training & Certification
