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As a Managing Director with Patina Solutions, Georgia Casciato brings expertise to help health organizations deliver strategic advantage and optimize growth.

Personal background includes direct work with : health systems; independent hospitals; specialty health networks; large physician organizations ( IPAs/ PHOs); retail healthcare networks; employers, health technology, professional associations and wellness companies.

 Expertise

  • Re-engineering healthcare marketing/sales/ business development functions
  • B2B Business Development (Physicians, Employers, Corporations, Providers)
  • Consumer & Self Pay Business Development
  • Physician/ EMR Integration
  • Provider/ Physician/ Patient Referral Development
  • Corporate Wellness/Occupational Health
  • Association Leadership/Development

Core Competences

    Strategic Planning

  • Executive Retreats
  • Leadership Development
  • Market Research
  • Customer/Competitor Profiling
  • Strategic Plan/ Marketing Plan/Sales Plan 

    Marketing

  • Effectiveness Audits & Marketing Plans
  • Strategic Partner Relationship Development
  • Advertising & Branding
  • Call Center & Customer Care Development
  • E-commerce/Website
  • Grassroots & Community Marketing
  • Cost effective IVR & technology Integration

    Public/Media Relations

  • Special Promotions & Event Planning 
  • Media Placement
  • Community Sponsorships & Customer Advisory Boards
  • Executive Speech Writing / Coaching

    Sales / Referral Development

  • Effectiveness Audits & Sales Plans
  • Professional Referral Development 
  • Consumer Referral Development 
  • Sales Staff Recruitment & Training
  • Key Account Management / Executive-level sales

    Team Development

  • Assessments / Goal Setting / Tracking & Monitoring
  • Team Development & Performance Standards